Empowering Consumer Choices

This is part 9 of my research on global food movements entitled
GLOBALIZATION: It's what's for dinner

HAVE IT YOUR WAY:
Empowering Consumer Choices

A revolution has begun.

Though the fast food industry has swept the globe changing local economies, industry, and dietary preferences, other food movements from around the world are pushing back. It is a literal fight for the planet and the future of humanity as food production practices of a meat-based Western diet are destroying health and depleting limited resources.

With food conglomerates around the world concerned more about efficiency, profits, and productivity than the welfare of animals and the planet, agricide continues, "in large part due to the fact that most consumers are unaware, uninformed, and disconnected from the land and the sources of their food," writes Fox. [51] Global Living Awareness Diets connect consumers with food and provide options, which empower them to make healthier choices.

While all the food movements presented have historic roots and founded overseas, Americans are beginning to notice. The "Standard American Diet" may one day not be so "standard" anymore as more eyes are opened and begin to really see the global reality that confronts us in this millennium.

A century ago, a group of lay people in Europe, mostly university students, strove to bring the values of justice and assistance for the poor to the attention of society and political life. Called "Catholic Action," the movement was active in Italy, Bavaria, France, and Belgium during the late 19th and early 20th centuries. [52] The group developed a 3-step method to empower change: (1) See, (2) Judge, and (3) Act. It is only when you see the true reality and are clear about what is going on that you can then rightly evaluate and judge the situation as a Christian so to determine how you must act.

Though facts, figures, and anecdotes allow people to "see" the realities of our contemporary world, it is ethics that filter how one sees and then determine how one will act. If new choices are to be made and behavior modified, ethics must first be examined and challenged. If a food revolution is to save the planet and improve humanity's chance for survival, bioethics must be introduced and deployed.

According to Fox, bioethics are "the extension of ethical issues and concerns from the immediate human community into the broader biological dimension of our relations with, and duties toward, the biotic community - animals, plants, and the whole of nature. Bioethical principles in food production and consumption are keys to a more sensible and compassionate future." [53] In his book, Eating With Conscience, he provides four bioethical principles.

Next post:
Bioethical principles and the choices we make

[51] Fox, 13.
[52] Information on Catholic Action comes from John Kiesler, "Looking at Global Reality as a Christian" (lecture, Franciscan School of Theology, Berkeley, CA, October 7, 2008) and "Catholic Action," Wikipedia http://en.wikipedia.org/wiki/Catholic_Action (accessed December 18, 2008).
[53] Fox, 12.

Don't Get Mad, Get GLAD: Plant-based Diets 2

This is part 8 of my research on global food movements entitled
GLOBALIZATION: It's what for dinner

Global food movements making a difference:
PLANT-BASED DIETS - CURRENT HISTORY

In the east and in the west, history clearly reveals that plant-based diets have nourished and sustained cultures all over the world for thousands of years. However, Manchester, England in 1815 is often regarded as the birthplace of the current vegetarian movement. [44]

Because of the industrial revolution taking place in Britain during the late 18th and early 19th centuries, there was growing awareness of health problems and the cruel treatment of animals. Large numbers of factories were being developed with appalling living conditions and an extremely poor diet for workers. Rev. William Cowherd was among those who responded to this problem. Taking a closer look at health, the environment, and animals, this Bible Christian preacher advanced the principle of abstinence from flesh-eating.

The Bible Christian denomination embraced a vegetarian diet and became the first institution to promote vegetarianism in the contemporary western world. Many of its members formed the Vegetarian Society of the United Kingdom in 1847. In 1817, 40 Bible Christian members brought the message to the United States. They founded a church in Philadelphia, and launched the vegetarian movement in America, which has a history of stutters and starts.

Though details are sketchy as to the beginning of vegetarian movements in other nations, by 1908, the International Vegetarian Union was founded with vegetarian societies having been established in 22 nations, primarily in Europe, but also in New Zealand, Chile, and India. Though Mohandas K. Gandhi was active in the London Vegetarian Society in the 1890s before his return to India, his involvement with the Indian or Punjab Vegetarian Society is unclear. [45]

As meat consumption began to dramatically rise in Western nations in the 20th century due to modern conveniences, refrigeration, and transportation, the vegetarian movement in the US declined with the rise of convenience foods and fast food restaurants. Internationally, however, the overall movement continued at a steady rate. For the United States, vegetarian societies appeared to come and go, reflecting the ambiguity of the population for plant-based diets.

It wasn't until 1960 when the current American Vegetarian Society was launched. Renewed interest in a vegetarian diet within the 1960s counterculture colored people's opinion of the movement. However, Francis Moore Lappé's Diet for a Small Planet in 1971 served as a catalyst to steer the movement towards a mainstream audience by raising awareness of health choices in light of emerging environmental problems. John Robbins' book in 1987, along with books by Dr. Dean Ornish, have increased credibility and have helped bring attention to the issues of health, diet, and the environment.

Now partnered with the animal rights movement, vegetarianism in the US today and around the planet appears to be on the rise, though statistics are difficult to assess. [46] In 1989, Collins and Collins note that "The popularity of plant-based diets has been increasing and both the variety and availability of convenient vegetarian foods have been skyrocketing. Restaurants around the country now regularly offer meat-free and dairy-free options. Scientists are publishing more articles about vegetarianism and writing more about the health potential of a plant-based diet." [47] Recent market sales continue to confirm that vegetarian foods have been on the rise in the last decade, especially in the UK. [48]

Morton Spurlock's 2004 award winning documentary "Supersize Me" on the effects of fast food, Oprah Winfrey's decision on national TV to go vegan for 21 days this year, and a growing number of celebrities publicly declaring their commitment to more compassionate dietary choices all reflect the acceptance and growing popular interest in plant-based diets in contemporary culture. [49]

In their 2006 book, The Ethics of What We Eat: Why Our Food Choices Matter (where the acronym SAD originates), Singer and Mason examine three families' grocery-buying habits and the motivations behind those choices. They highlight with admiration a Kansas family that has turned vegan so as not to participate in the destructive cycle of animal and human exploitation. As individuals and families make new informed choices, the plant-based movement grows.

When asked about the future of vegetarianism, Howard Lyman, cattle rancher turned vegan, best-selling author of the book Mad Cowboy, and enemy #1 of Texas cattlemen because of his 1998 comments on Oprah, said, "I believe the vegetarian movement . . . will continue to grow. I see my role as that of a motivator to the young activists in the first world. I believe for the human species to survive on the Planet Earth, we must adopt a plant-based diet in this generation. Our future and the future of our children and grandchildren rests in the hands of the vegetarian activists today. No one can do it all, but we all can do something. We must get involved before it is too late." [50]

Next week:
Empowering consumer choices

[44] "Shaker-makers! Manchester Originals," International Actuarial Association - Manchester, http://www.actuaries.org/ASTIN/Colloquia/Manchester/Manchester_Originals.pdf (accessed December 17, 2008). Other details on the beginning of the vegetarian movement come from: Derek Antrobus, "Transatlantic vegetarians" (September 2000), International Vegetarian Union - History of vegetarianism http://www.ivu.org/history/england19a/transatlantic.html (accessed December 14, 2008); Maxwell G. Lee, "150 Years of Vegetarianism," International Vegetarian Union, http://www.ivu.org/congress/euro97/150-years.html (accessed December 14, 2008); and Maxwell Lee, "Formation of The Vegetarian Society," The Vegetarian Society UK - History Information Sheet, http://www.vegsoc.org/info/developm.html (accessed December 14, 2008).
[45] "Mohandas K. Gandhi (1869-1948)," International Vegetarian Union, http://www.ivu.org/history/gandhi/1891-11.html (accessed December 18, 2008).
[46] cf. "Q: Society, Diet and Statistics," Google Answers, http://answers.google.com/answers/threadview?id=706957 (accessed December 17, 2008).
[47] Collins and Collins, 350.
[48] "Sales Figures 1991-2004," Vegetarian Society, http://www.vegsoc.org/info/statveg-sales.html (accessed December 17, 2008).
[49] cf. " HappyCow's Famous Vegetarians," HappyCow, http://www.happycow.net/famous_vegetarians.html (accessed December 18, 2008).
[50] "24 Carrot Award," Vegetarians in Paradise, http://www.vegparadise.com/24carrot31.html (accessed December 17, 2008). For more information on the lawsuit filed against Lyman and Winfrey: http://www.madcowboy.com/01_BookOP.000.html.)

The Standard American Diet 2

This is part 3 of my research on global food movements, entitled
GLOBALIZATION: It's what's for dinner.
(Please note: This week's photo may be disturbing, yet for some, it is dinner.)

A SAD STORY:
The Standard American Diet and Farming

The rise of the global fast food empire has not only changed dietary patterns and increased health risk, it has also led to fundamental changes in the farming industry. What came first - the new technologies or the demand for cheap standardized quality-controlled food - is hard to say, but the two were wed in the fast food industry, which has transformed global food production over the past 50 years.

In his book, Schlosser describes the "advances" in potato production, as well as the beef and poultry industries during the initial rise of the fast food giants. Though more efficient and cost effective, the changes resulted in major abuses, which continue to impact people and the environment. Prompted by the needs of these growing corporations, large farms have now replaced small farms; the harvest of a single product has replaced a variety of rotated crops; pesticides and synthetic fertilizers are now required necessities; antibiotics and growth hormones in meat are standard practices; assembly line meat-packing abuses, slaughter house wastewater "lagoons," meat contamination, food borne pathogens, chemicals, preservatives and additives in processed foods, genetically modified crops (GMO), intense competition, multinational corporations - all are the realities of contemporary food production due in large part to profit on the side of the producer and increased demand on the side of the consumer.

"Agricide" is how Michael W. Fox describes the quiet holocaust taking place worldwide in the animal kingdom and in the environment as human beings, often as unknowing perpetrators, participate in the inhumane treatment of animals by purchasing certain foods, which lead to the production of deadly environmental pollution. [8] It is the dietary demand for a Western diet of meat, represented in fast food, which has changed farming practices worldwide and is having a negative impact on the environment.

According to Vital Signs 2007-2008 by The Worldwatch Institute, an independent research organization, meat production increased 2.5% to an estimated 276 million tons in 2006, with an expected rise in 2007 to 285 million tons. [9] The increase in meat production has been on a steady rise since studies began in 1961, with the current surge coming from Asia. It is estimated that in the developing world, people eat about 32 kilograms of meat per year, compared with almost 85 kilograms per person in the industrial world. With the ever-expanding advance of the fast food industry, this figure is expected to continue its rise as dietary preferences shift worldwide as is currently occurring in Asia. "The developing nations are copying us," writes John Robbins. "They associate meat eating with economic status of the developed nations, and continue to strive to emulate it." [10]

Though worldwide livestock production is up, livestock is "the single largest anthropogenic user of land," as meat production accounts for 70 percent of all agricultural land and 30 percent of the land surface of the planet. [11] In addition, they are responsible for 18% of greenhouse gas (GHG) emissions, which is higher than the share contributed by cars and sport utility vehicles. Of GHG, livestock account for 37% of methane, which has more than 20 times the global warming capacity of carbon dioxide, and 65% of nitrous oxide, which comes from the "lagoons" of manure at slaughterhouses. Schlosser explains these lagoons as such, "Each steer deposits about fifty pounds of manure every day. Unlike human waste, this manure is not sent to a treatment plant. It is dumped into pits, huge pools of excrement. . . . The amount of waste left . . . is staggering." [12]

With GHG rising through animal farming and poisonous chemical fertilizers being injected into the soil for crop production, the globalization of the American diet really is an agricide, but food movements across the world are taking notice and taking action.

Next week:
Global Food Movements making a difference

[8] Michael W. Fox, Eating with Conscience: The Bioethics of Food (Troutdale, OR: New Sage Press, 1997), 11.
[9] Danielle Nierenberg, "Meat Output and Consumption Grow," in Vital Signs 2007-2008: The Trends That Are Shaping Our Future, ed. Linda Starke (New York: W.W. Norton & Company, 2007), 24.
[10] John Robbins, Diet For A New America, (Tiburon: H.J. Kramer Book and New World Library, 1987), 351.
[11] Nierenberg, 24.
[12] Schlosser, 150.

The Standard American Diet

This is part 2 of my research on global food movements, entitled
GLOBALIZATION: It's what's for dinner.

A SAD STORY:
The growing problem of
the Standard American Diet

It may be a generalization to say that it all started with a hamburger, but the globalization of the Standard American Diet is represented today by one. The hamburger is now a worldwide fast food phenomenon, with McDonald's as the proverbial "king," operating over 31,000 restaurants in 119 countries, serving nearly 47 million customers each day, and employing more than 1.5 million people. [3] For many around the planet, as in Hong Kong today, eating at McDonald's is "an ordinary, everyday experience" as the chain creates a transnational culture, becoming a pop icon and local institution by blending into the landscape and adapting to the culture. [4]

This glocalizing of the American diet is evidence of expanding globalization in many cultures. Books like Fast Food Nation by Eric Schlosser and Don't Eat this Book by Morgan Spurlock tell the story of the fast food movement, but also the shifts that have occurred in food preferences, which have resulted in an increase in health risk factors and shifts in farming practices. The tale these books tell is really a SAD one.

Schlosser writes, "The obesity epidemic that began in the United States during the late 1970s is now spreading to the rest of the world, with fast food as one of its vectors." [5] As the number of fast food restaurants in Great Britain roughly doubled, he goes on tell, so did the obesity rate among adults. Unlike the Brits who eat more fast food than other Western Europeans and who have the highest obesity rates, Italy and Spain have the lowest rate, while consuming far less fast food fare. In Japan, overweight people, once a rarity, are now common as the traditional healthy diet of rice, vegetables, and soy products is being replaced by an increase in red meat, a Western diet, and American fast food with its "Bi-gu Ma-ku."

Schlosser notes that, "The relationship between a nation's fast food consumption and its rate of obesity has not been definitely established through any long term, epidemiological study. The growing popularity of fast food is just one of many cultural changes that have been brought about by globalization. Nevertheless, it seems wherever America's fast food chains go, waistlines start expanding."

And it's not just waistlines that are expanding. The risks of a heart attack, cancer, diabetes, and other degenerative diseases also rise as Campbell and Campbell reveal in The China Study, the most comprehensive international study of nutrition ever conducted. [6] The study, which began in 1983, found that the greatest single influence on the growth of degenerative diseases was the amount of animal fat and animal protein eaten – the more you eat, the greater your risk. A recent 2008 study of 16,000 participants in 52 countries confirmed again that a western diet of fried food, salty snacks, meat and eggs (what would be classified as a typical fast food meal) accounts for 30 percent of heart attack risk across the world. The study noted that "the same relationships that are observed in Western countries exist in different regions of the world." [7]

Next week:
The Standard American Diet and the farming industry

[3] McDonald's Canada, "FAQs," http://www.mcdonalds.ca/en/aboutus/faq.aspx (accessed December 15, 2008).
[4] James L. Watson, "McDonald's in Hong Kong," in The Globalization Reader, 3rd ed., ed. Frank J. Lechner and John Boli (Malden, MA: Blackwell Publishing, 2008), 129.
[5] Eric Schlosser, Fast Food Nation: The Dark Side of the All-American Meal (Boston: Houghton Mifflin Company, 2001), 242.
[6] T. Colin Campbell and Thomas M. Campbell II, The China Study, 1st Benbella paperback ed. (Dallas: Benbella Books, 2006).
[7] "'Western' Diet Increases Heart Attack Risk Globally," ScienceDaily (October 22, 2008), http://www.sciencedaily.com/releases/2008/10/081020171337.htm (accessed October 31, 2008).

GLOBALIZATION: It's what's for for dinner.

My first full-time semester back in school with part-time work proved to be rather rigorous, leaving little time for me to maintain a weekly blog. However, for one of my courses (Globalization and Missions), I was able to focus on a topic that interests me: FOOD! I researched and wrote about contemporary global food trends. Because I want to keep this blog up and running, and to provide information and resources to encourage others to choose healthier and more environmentally friendly options in diet and lifestyle, I thought I'd feature sections of my paper over the coming weeks. I found the research invigorating (and infuriating). I hope you enjoy it and find it informative as you consider the choices you make each day for dinner.

GLOBALIZATION: It's what's for for dinner.
An Overview of Contemporary Global Food Trends
(It's not just a SAD story after all.)

Part 1:
INTRODUCTION
The statistics can be disheartening. Obesity, heart disease, diabetes, colon cancer, breast cancer - the "diseases of civilization" - are all on the rise worldwide, while slaughterhouse scandals, mad cow disease, food born illnesses, avion bird flu, and meat recalls regularly appear in the headlines. The facts tell us that global dietary patterns have shifted in the past 50 years primarily due to the globalization of the Standard American Diet (SAD) [1]. The introduction of fast food choices has contributed to a decrease in overall health and an increase in the environmental crisis around the planet. It is currently a SAD story, but hopeful signs of a GLAD ending are emerging through Global Living Awareness Diets (GLAD) [2]. As the clown, the king, and the sub make their global way into communities, individuals are taking notice and making new choices. NGO food movements are pushing back and washing the palate of the world with fresh, local, healthy alternatives which nourish the body and the soul.

Best-selling books and numerous published health studies delineate the global trends and health risks related to a SAD fast food diet. This paper will summarize some of the key issues and highlight global food movements which combat them, offering consumers new choices which GLADden hearts, improve health, and ultimately, help save the planet.

Next week:
A SAD STORY: The growing problem of the Standard American Diet

[1] The "Standard American Diet" (S.A.D.) is a term coined by Peter Singer and Jim Mason in their 2006 book, The Ethics of What We Eat. They discuss the ethical implications resulting from the diets of three families, a "S.A.D." diet, a "Conscientious Omnivore" diet, and a vegan diet.
[2] GLAD is an acronym I created as a shorthand description of dietary choices that are globally aware of what it means to live in this new millennium.